Public Opinion Report: Americans on International Relations and International Leadership

Public Opinion Report
November 17, 2008 

StrategyOne recently released the results of a ground-breaking segmentation, revealing Americans views on U.S. leadership in the world. This 15 month study of 13,560 American adults segments the US public into one of four well known approaches to global leadership (idealistic, creative-intellectual, military and economic). The results are interesting, and particularly noteworthy, since the research used in the segmentation was conducted between May of 2007 and August of 2008.  

Findings from the 2nd annual goodpurpose™ global consumer study

November 17, 2008 

New findings from this year’s goodpurpose™ global study of consumer attitudes reveal that nearly seven in 10 (68%) consumers would remain loyal to a brand during a recession if it supports a good cause, and 71% say that when they think about the economic downturn, they have either given the same or more time and money to good causes. The study was released today by goodpurpose™, a consultancy at Edelman dedicated to connecting brands and companies with consumers around a powerful, involving social purpose idea for mutual benefit.  

Communicating Forward: Guideposts for Navigating Uncertain Times

November 13, 2008 

Matthew Harrington, President & CEO, Edelman U.S., on the state of our economy and what the future might hold.  

What Lies Ahead for U.S. Health Policy

November 11, 2008 

The U.S. elections have ushered in a new beginning in Washington that stands to reach far beyond Washington to impact organizations – health care and otherwise – across the globe. Specifically however, what does an Obama Administration mean for health policy? How will Congress react – or get out ahead? Most of all: is significant health reform policy change doomed to the back burner as economic recovery takes center stage? Edelman’s health public affairs team has sought to make sense of this new reality in a Health Policy Perspective. We’ve applied what we know about Washington and its new players and processes, about our clients, and about health stakeholders from the Health Engagement Barometer™.