We supported Dove's new campaign "Celebrate Real Curves," featuring normal women sized 8 to 14 selected through real casting calls , by position ing the leading skin cares specialist brand as the initiator of a trend towards more normality in advertising. We instigated a nationwide discussion on beauty stereotypes, by conducting a national survey among women and promoting it through street promotions, media and outreach to TV, print, radio and online.

The BBQ-site licence to grill, the core of the campaign, was online from May through August 2004 The excellent concept of the web site won the German Multimedia Award in the category of information/corporate communication. The program won the 2003 PR Report award for consumer marketing.

 

As one of four Edelman offices in Germany, Edelman in Hamburg specializes in consumer brand communications, delivering results-oriented programs across a range of industry sectors, such as packaged goods, food and beverage, fashion and beauty, youth marketing, consumer electronics, and nutrition and health.

Edelman in Hamburg understands consumers at all of their lifestages (from children and teens to the ever-growing senior market) and creatively taps into their key life moments. This expertise is crucial to developing strategic and dynamic public relations programs that bring a brand to life. Each program is designed to develop a relationship between the consumer and the brand, increasing both mind and market share. Clients have included leading brands such as Dove, Daimler, Du darfst, Pedigree, Cremissimo, Chiquita, Shell, Rama, Baileys, Starbucks Coffee, Mars, Lätta, Columbia Sportswear which recognize how an effective PR program can build value into an overall communications strategy.

Our new unit for Online Conversations is part of the global Edelman Digital practice. Bloggers and social media experts that are well connected in the German online space help clients to build knowledge and ideas in the new Web 2.0 environment. Emerging communications trends and new ways of user involvement drive this practise to unique conversational approaches - with trend reports, conversations audits, blogger outreach or social media tours and programs including social networks.

The Hamnburg office is comprised of over 50 employees. They are known for their team approach and commitment, not only to our clients but also to our community.

Edelman in Hamburg offers expertise in these areas:
• Consumer Marketing
• Event Marketing
• Digital
• Media Relations

 

 

 

 

 


Klaus Bönig

Managing Director
klaus.boenig@edelman.com


Cornelia Kunze

General Manager, CEO Edelman Germany
cornelia.kunze@edelman.com

Address:

Medienpark Kampnagel
Barmbeker Str. 4,
22303 Hamburg
Germany

Tel: 49-40-37 47 98-0
Fax: 49-40-37 28 80
hamburg@edelman.com

Edelman's Germany Site