Pantone relied on A&R Edelman to develop a creative program to generate buzz surrounding the newly launched PANTONE Goe® System. We wanted to leverage the launch to increase awareness for the Pantone brand among fashion, home/interiors and consumer audiences. In the end, a word-of-mouth campaign featuring visual thought leaders including Jonathan Adler, Tim Gunn and Patricia Fields called myColor myIdea was born. Hundreds of consumers and design enthusiasts have joined the community.

A&R Edelman set out to convince business and technical audiences that Adobe’s new AIR technology had the potential to revolutionize the digital landscape. Our key insight: Adobe’s story was bigger than a product launch. It represented a fundamental shift in the direction of the Web and its ability to engage people in new ways. By reframing the storyline as a high-stakes battle over the future of the Internet, the team generated breakthrough results: 201 media stories, including a corporate profile in Forbes, strong blogger buzz, and a profile of Adobe’s visionary CTO, Kevin Lynch, in the New York Times.

 

A&R Edelman, Silicon Valley’s largest technology PR firm, sets the standard for the industry with its breakthrough work for clients on the leading edge of technology innovation. Serving as a hub for Edelman’s global technology practice, A&R Edelman offers the client-focused approach of a boutique agency combined with the scale and scope of a leading global firm. Since A&R first opened its doors in 1986, it has grown into one of Silicon Valley’s most respected technology PR firms with integrated AR expertise.

The office supports the communication needs of top technology companies in a variety of industries, including broadband networking, mobile computing, digital lifestyle, consumer technology, clean/green technology, enterprise software, security, semiconductors and wireless telecommunications. Additionally A&R Edelman hosts a highly specialized research and analysis team focused on maximizing PR opportunities and enhancing a client's competitive advantage. The team’s clients are among the industry's most innovative and closely watched companies from groundbreaking start-ups to industry leaders including Actel, Adobe, Atheros, ad:tech, Citrix, Clearspring, Cree, dotMobi, Extreme Networks, FaceTime, Fiberlink, Firetide, Harman Consumer Group, HP’s Personal Systems Group, Immersion, Livescribe, MarkMonitor, Palm, Pantone, Polycom, Samsung Semiconductor, Serena Software, Sezmi, SmartSynch, SolarCity, Synaptics, TSMC and Wi-Fi Alliance.

Among its many high profile PR successes, A&R Edelman has executed the following unique programs:


• Ignited the handheld computer and smartphone markets with media coverage of groundbreaking Palm Pilot, handheld and Treo smartphone products for Palm
• Introduced consumers to Livescribe, the world’s first smartpen that functions as a computer
• Helped elevate Adobe’s visibility from graphic design industry darling to Internet force via refreshed positioning and breakthrough coverage in top business media such as Forbes and the New York Times.
• Helped pave the way for a new generation of energy-efficient lighting through its Clean Tech campaigns for LED manufacturer Cree

 












Bob Angus
President, A&R Edelman, Chairman, Global Technology practice
bob.angus@edelman.com


Todd Irwin

General Manager and EVP

todd.irwin@edelman.com

Address:
201 Baldwin Ave.
San Mateo, CA 94401

Tel: 650-762-2800
Fax: 650-762-2801
silicon.valley@edelman.com


For careers, e-mail:
jessica.stafford@edelman.com